Okay, I should be writing. Oh, yeh! Haven't we all said that before?
I'm not, but I don't feel bad at all.
So, why?
I got any interesting tidbit from a friend. We both started publishing with
epubs at the same time, and although I've written a lot more books than my
friend, she's getting bigger royalty checks. Yes, we do share information
in a general sense - things like "I could buy a decent meal with this check,
or I made more so far this year than all of last year." She made some very
interesting comments about her royalties, adding some suggestions that I
spent some time analyzing.
After I thought about it, I agreed - completely.
So, what was her sage advise? Only this. So the viewer to your web site
reads all about your book. They like the cover, they like the excerpt and
they are ready to buy. Then, most of us fall flat - or at least my friend
and I both did. We made it difficult if not impossible for them to buy
the book when their interest was peaked.
I never thought about it, but I think she's a hundred percent right.
People see my marvelous covers, and if they don't know where to go to
buy the book, it slips their mind. So, I've been missing the boat.
The question now is, what am I going to do about it?
Simple! I'm going to do what my friend did. At least for me, because I
control my own web site. I designed it and I put on it what I want.
Today, instead of tackling the scene I should have been writing, I'm
working on my web page. I'm adding a 'buy now' link to every one of my
ebooks. So when my readers see my beautiful Champagne covers, the link
to buy the book will be right there beside the cover or the blurb.
If you've already got buy links on your page, then I wish someone had
insisted I do it too. If you don't - maybe you should think about it.
I feel it's worth the time it takes to add the links. And if the reader
likes one book, possibly they will like another of my books. We'll see.
Tuesday, October 20, 2009
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