Michael W. Davis
For those who may not know, you don’t have to spend thousands to create a trailer. I’ve conducted experiments with four I made myself using free tools and uploaded to a dozen sites. Their main benefit has been in encouraging casual visitors into being potential buyers, least that’s been my experience. Took me about 2-3 days to create each one I’ve made and IMO they’ve been worth the investment of time. If ya want a sense of what’s possible making one yourself I’ve got examples on my website (Davisstories.com). Just click the TRAILER button near the top. They’re not sophisticated like those you’d pay a professional to create, and I’m sure individuals with graphic art or AV talent can do better, but they have helped in terms of promoting my books based on data I recorded across several months.
Question is, around what do you build the trailer. I've always reasoned readers would enjoy the story behind where your novel came from. You know, how it relates to you on a personal level, where the idea came from, the bumps and bruises of getting to that last word on the last page, and I think the ratings received bare that out. On the upload sites where I've placed my trailers I've received 4 to 5 star viewer ratings.
If you ever need royalty free/CC-ID music for that trailer you're dying to create, this link (http://incompetech.com/m/c/royalty-free/) has a downloadable database categorized by both genre (e.g. jazz, contemporary, etc) and style (moody, epic, sad, etc). I’ve used it myself in creating the trailers for my novels. In terms of where to upload the product of your work, that's another post. No, I'm not teasing ya, just need to put the list and links together. Well, maybe a little (g).